Snackable content is website content that is designed to be easy for readers to consume. Snackable content tries to capture the attention of website visitors who are browsing and don’t have the time or “appetite” for long, text-heavy artices. Snackable content is often visual and always easy to share.
An important goal of snackable content is to tempt the reader to consume more content. Although detractors of snackable content maintain that it is dumbing down the Internet, proponents point out that it just makes sense to have the content fit the delivery channel — and mobile is increasingly becoming the primary delivery channel. To make long-form articles more snackable, they can be broken down into smaller components. Responsive or adaptive website design can also help make content more snackable, as flexible website design makes content easier to read content on smartphones and tablets.